Four and a half years working with Indonesian organisations on Google Cloud has given me a front-row seat to how decisions actually get made.. and how rarely the data behind those decisions is any good. During the pandemic, I watched businesses scramble to make calls with incomplete information. That stuck with me.
The specific problem I kept running into: surveys and feedback mechanisms produce shallow data. Static questionnaires get gamed, abandoned, or answered on autopilot. The signal is weak. Generative AI changes what’s possible here - a conversational agent can probe, clarify, and adapt in ways a form never could.
